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Myntra, a primary mover in the online fashion space, is in the spotlight too. Though the year has been choppy, the retailer is now being courted by a number of home and worldwide manufacturers for unique tie-ups, based on trade executives. “We have began seeing demand coming in from tier-2 and tier-3 cities; new sort of fashion categories have emerged,” mentioned Amar Nagaram, CEO, Myntra. Ltd as CEO last year, mentioned that the shift from unorganized to organized retail might be led by online and value retail. “That’s where a lot of kids from tier 2, 3 and four cities are actually getting online to purchase at good costs.

Travel is the category with the highest value per transaction amongst older customers, while computer systems and accessories are the class with the highest worth per transaction among young shoppers. The peak of this enhance occurred in December 2019 with the …